Single Listing Performance (SLP) report overview explainer

When you first open your report, by default, the report will show the time range for the whole campaign (campaign start date - now).

Click the date range button to select a period of time; Click Last 7 days or Last 30 days, or use the calendar to select a date range then click Apply. The report will now show you results from within the date range you have selected or chosen.

This shows information on property views and user engagement.

Views - Views refer to the number of times a user has interacted with your property from the search results.

This can include:
 - Property views: The number of times someone clicked on your property on Commercial Real Estate.
 - Carousel views: The number of times a user has scrolled through your property images on the search results carousel.

Enquiries - Enquiries are calculated as the total number of times a user has attempted to contact an agent or agency about a property. This includes the total number of agent phone reveals and calls from mobile, enquiries sent via email form or app, agent profile views, viewed property directions and saved auction time to calendar (if applicable).

Engagement - The number of high-intent actions taken on your property details page. These include: Photo views, map views, video views, virtual plan views and virtual tour views.

Save & Shares - The total number of times a user has saved the listing to their shortlist, or shared the listing via email or social media.

This Views chart presents how your property has performed over time - showing the number of times a user has interacted with your property from the search results, or has visited your listing on Commercial Real Estate.

Listing views (green bar) includes:
Listing views: The number of times someone clicked on your property card and viewed your property on Commercial Real Estate.

Events Timeline Key:
The coloured bars along the bottom of the graph represent any campaigns or product activation for your listing so you can see how your listing performed while these campaigns or products were running.

The Enquiries graph shows a breakdown of enquiries over a daily timeline. Enquiries are calculated as the total number of times a property searcher has attempted to contact an agent or agency about a property.

Email enquiries are the total number of enquiries received that day via email.

Other enquiries is the sum of all other metrics we consider as an “enquiry” to the property. This includes the total number of 'click to reveals', calls from mobile, agent and agency profile views, and saving auction times to calendar.

Hover on a date to see the number of enquiries for that day.

Impressions refer to the number of times your listing has been displayed within the Commercial Real Estate search results.

For Platinum and Platinum Extend listings, it’s also the number of times your listing is displayed on Commercial Real Estate News and the Australian Financial Review site as well as other Nine online mastheads - either, Sydney Morning Herald, The Age, Brisbane Times or WA Today.

This graph shows the percentage of device types that were used to view the listing over the selected time period (desktop, mobile device or tablet). If property searchers are using a smartphone on either the mobile site or the CRE app, these will both be counted under ‘Mobile web’