What upgrades and display advertising products are available with Commercial Real Estate?
This article is about listing upgrades and advertising products. Advertising products are available to both real-estate agents and general advertisers.
Listing advertising rates can be found here: Rate Cards
Listing upgrade details can be found here: Upgrade your listing
When a user searches for property on Commercial Real Estate, listings in the search results appear in a structured order. Agents can pay for upgrades to have their listings ranked higher. When listings have the same upgrades applied, listings are ranked according to price and date. The listing upgrade levels or tiers are Platinum Extend, Platinum, Gold, Silver, Branded and Basic.
If you are an agent and would like to enquire about any upgrades or advertising products, please contact your Account Manager. Your Account Manager will be able to provide accurate rates, and can establish a booking for you.
Non-real estate agency advertisers can book Display Banners, mRecs, half-page ads and Newsletter Banners by contacting Domain Group media sales team.
All agreements, subscription upgrades and Display Advertising products can only be discussed between an agency and their Account Manager.
Casual listing upgrades can be booked in Agent Admin by the agency if their agent admin login has access to ‘buy products’. This access needs to be approved by the agency’s Account Manager.
Top Spot and eBrochures are not available on Commercial Real Estate.
Listing Upgrade Products
There are four upgrade/depth products available for Commercial Real Estate listings. More details can be found here: Upgrade your listing
You can download a summary of our listing upgrade products here: Digital listings
In the search results listings will appear in this order:
Platinum Extend is our top listing product that includes all of the features and benefits of a Platinum listing (see below), with additional exposure across Google and commercialrealestate.com.au to enhance your commercial property marketing campaign.
Google Display Network (Banners)
An advertising solution that places your ads across the Google Display Network (including Nine's major mastheads) and uses Domain Group data to reach a qualified audience based on your listing.
Google Search Engine Marketing (SEM)
Increase your listing’s visibility through this customised advertising solution which features a text based ad that moves to the top of Google search results. The keywords are automatically selected from a Google algorithm based on your Platinum listing.
Surrounding Suburbs Card
Your Platinum Extend listing will also appear within other search results pages in adjacent suburbs on commercialrealestate.com.au as a sponsored listing. Up to 10 surrounding suburbs will feature your sponsored listing.
Platinum listings are featured above Gold, Silver, Branded and Basic listings with extended reach for your campaign.
Platinum Listings Features:
- Unlimited property photos in the search results
- Larger and more prominent design in search results and property details page.
- Enlarged map locator on the map search (desktop only)
- Image carousel in search results
- Links to agency profile page from search results
- Individual Agent contact details on search results cards.
- Increased character limit for the property description in search results
- Additional exposure on the commercialrealestate.com.au news site and other online channels
- Featured in selected positions on Commercial Real Estate news pages, nine.com.au websites such as The Australian Financial Review, The Sydney Morning Herald and The Age.
Property Details page
Map Search. Platinum and Gold listings have enlarged map locators (desktop only).
Gold listings are positioned in search results below Platinum listings and above Silver listings in the search results.
Gold listing features:
- Larger and more prominent than silver, branded and basic listings
- Larger hero image. Up to 4 images in photo carousel in search results
- Enlarged map locator (desktop only)
- Larger agency branding than Silver listings.
Property Details Page (same page for Gold, Silver, Branded and Basic)
- Positioned above Branded listings
- Larger and more prominent than branded listings
- Up to 2 property photos in the search results
- Agency branding which is larger than Branded
- Listings appear above Basic listings
- Display agency logo
- Up to 2 property photos in the search results
Entry level listings appearing below Branded listings
Digital Add On Products
Audience Extension and Cost-Per-Click campaign packages will help you continue to reach audiences outside of the Commercial Real Estate environment. These products are available to all real estate agent and non real estate agent advertisers.
Engage audiences outside the commercial property environment with our digital retargeting product, Audience Extension. Keep your listing or brand campaign top-of-mind as you follow your prospective customers as they explore other websites and social media channels.
- Choose your campaign platform across the Premium Network, Facebook/Instagram or LinkedIn
- Customise your audience leveraging Domain Group data, user behaviour and qualitative data.
- Weekly campaign reporting
More details can be found here: Audience Extension
A cost effective digital advertising solution to get your listing or brand campaign in front of prospective customers. Delivers a guaranteed number of clicks on your ad driving traffic to your listing on commercialrealestate.com.au or desired website.
Cost-per-click offers State based geo-targeting for relevance and is available across more than 700 websites.
More details can be found here: Cost-per-click
Download a comparison flyer highlighting product differences and features of each product here: Which product should I choose?
Display Advertising Products
These products are also available to all real estate agent and non real estate agent advertisers.
Display advertising products for Commercial Real Estate are:
- Display Banners appear within the search results and appear once in between (approximately) every 5-10 properties in both list and map view.
- Display banners are sold on a suburb name basis (not postcode).
- Bookings are sold at 50% share of voice on either Sale or Lease listings.
- Display banners appear across desktop and tablet.
- Minimum booking 3 months, maximum booking 6 months
Half-page and mRec displays in search results (list view only) and news articles
- Newsletter banners in daily and weekly newsletter
- Morning Bulletin is published daily
- Weekly Extra is published once per week on Thursday
- Banners are sold as a national sponsorship
- Only 1 banner per newsletter
- Minimum booking period 2 weeks
- Maximum booking period 4 weeks