Commercial Real Estate upgrades, products and display advertising

Platinum Extend is our top listing product that includes all of the features and benefits of a Platinum listing (see below), with additional exposure across Google and commercialrealestate.com.au to enhance your commercial property marketing campaign.

Google Display Network (Banners)
An advertising solution that places your ads across the Google Display Network (including Nine's major mastheads) and uses Domain Group data to reach a qualified audience based on your listing.

Google Search Engine Marketing (SEM)
Increase your listing’s visibility through this customised advertising solution which features a text based ad that moves to the top of Google search results. The keywords are automatically selected from a Google algorithm based on your Platinum listing.

Surrounding Suburbs Card
Your Platinum Extend listing will also appear within other search results pages in adjacent suburbs on commercialrealestate.com.au as a sponsored listing. Up to 10 surrounding suburbs will feature your sponsored listing.

Platinum listings are featured above Gold, Silver, and Branded listings with extended reach for your campaign.

Platinum Listings Features:

• Unlimited property photos in the search results
• Larger and more prominent design in search results and property details page.
• Enlarged map locator on the map search (desktop only)
• Image carousel in search results
• Links to agency profile page from search results
• Individual Agent contact details on search results cards.
• Increased character limit for the property description in search results
• Additional exposure on the commercialrealestate.com.au news site and other online channels
• Featured in selected positions on Commercial Real Estate news pages, nine.com.au websites such as The Australian Financial Review, The Sydney Morning Herald and The Age.

Search Results




Property Details page




Map Search. Platinum and Gold listings have enlarged map locators (desktop only).

Gold listings are positioned in search results below Platinum listings and above Silver listings in the search results.

Gold listing features:

• Larger and more prominent than silver and branded listings
• Larger hero image. Up to 4 images in photo carousel in search results
• Enlarged map locator (desktop only)
• Larger agency branding than Silver listings.

Search Results




Property Details Page (same page for Gold, Silver and Branded)

• Positioned above Branded listings
• Larger and more prominent than branded listings
• Up to 2 property photos in the search results
• Agency branding which is larger than Branded

• Display agency logo
• Up to 2 property photos in the search results

With Social Boost, you can engage with a new demographic of high interest, high-intent buyers, by finding audiences outside of the commercial property environment. Using the power of Domain Group data and Facebook's expansive reach, you can boost the accuracy and performance of your campaign. 

When someone searches for a property in a particular area on Commercial Real Estate, a Social Boost property in the same area will get advertised on that person’s Facebook news feed. In other words, we use social media to target active property seekers.

Your Social Boost ad will also be seen by groups that are determined as sharing similar characteristics to with high-intent buyers.

The post comes from "Commercial Real Estate Featured Properties" and is clearly marked as a "sponsored" post.
A 'Learn More' button appears in the post, linking the user to the listing on Domain.

The Social Boost post will display the hero image from the Platinum listing.

More details can be found here: Social Boost

Engage audiences outside the commercial property environment with our digital retargeting product, Audience Extension. Keep your listing or brand campaign top-of-mind as you follow your prospective customers as they explore other websites and social media channels.

• Choose your campaign platform across the Premium Network, Facebook/Instagram or LinkedIn
• Customise your audience leveraging Domain Group data, user behaviour and qualitative data.
• Weekly campaign reporting

More details and specs can be found here: Audience Extension

A cost effective digital advertising solution to get your listing or brand campaign in front of prospective customers. Delivers a guaranteed number of clicks on your ad driving traffic to your listing on commercialrealestate.com.au or desired website.

Cost-per-click offers State based geo-targeting for relevance and is available across more than 700 websites.

More details and specs can be found here: Cost-per-click